When you have a website to look after, one of the major considerations at all times is that it is providing a high conversion rate. Put simply, this means that your visitors are carrying out the actions that you want them to take. These could be anything from clicking a link to subscribing to your email newsletter. Whatever it is, you want that rate to be as high as possible, and to do that you need to know what it is that stops it from being as high as you’d like. In fact, there are a few major basic things which you need to keep an eye on. In this post, we are going to discuss some of the major examples of these. As long as you have got these right, your conversion rate should increase dramatically in a short space of time.
Improve Load Time
There is no quicker way of turning someone off from your website than by having poor load times. Think about it; it’s something we’ve all done while surfing the Web. when a website simply refuses to load, we usually don’t give it much of a chance before abandoning it for somewhere else. But how can you actually go about improving your load time? The truth is, it is relatively simple and straightforward to do so. For a start, you could consider using a Content Delivery Network. This is a service which enables you to host your media files elsewhere, to be drawn from as and when they are needed. Without having to load these files as part of the page, your load time is significantly improved.
Alternative Hosting Options
It is also worth thinking about what other hosting options you might have which you haven’t yet considered. The hosting make a big difference to the website’s conversion rate, because with a poor hosting service you are much less likely to have that kind of immediate speed which you are looking for. What’s more, if you Buy VPS Hosting, you can dramatically increase the amount that you can have on the website, because the virtual server does the work for you. You might be surprised at what a profound difference this really can make.
Reducing Bounce Rate
Although you probably don’t want to spend too long worrying about bounce rate, reducing it is likely to equate to a higher conversion, so it is worth looking into at least briefly. The bounce rate is the percentage of visitors who leave your website without going any further than the home page. Obviously, this is not ideal, so reducing it is always going to be a good idea. In simple terms, you want to market the website so that it is tempting enough for people to want to look deeper. This means providing meaningful and enticing content, most of all, and also using whatever tactics you are comfortable with to draw them in. Done right, you can reduce your bounce rate, and increase your conversion at the same time.
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