Among the ongoing changes are:

Mobile to desktop unified navigation

Following the vertical integration strategies of such giants as Microsoft, Google and Apple, web design trends in the coming year may try to mesh the look, feel and browsing ability of their site so that it matches the experience of consumers who use mobile devices.

This was a primary consideration behind making recent OS releases like Windows 8 give the default appearance of a “flat” icon menu that is immediately portable to a tablet or smart phone display. Depending on the function, several websites will likewise mimic that kind of menu, to further standardize the look of web usability in the coming years.

Social media interactivity and integration

The continuing popularity of social communities on the Internet continue to influence site creators towards web design trends in 2013, to create pages that are built for social interactivity. Sites that are pre-organized to like and follow and pin, or automatically the site bookmarked and social networking sites.

The introduction of social media will permit webpages to build a reputation with a targeted community, leading to increase traffic and interaction with the community off of Facebook, Twitter, Pinterest and similar portals.

Increased use of HTML5 and CSS3

The most recent generation of coding aids have been met with widespread support within the Internet community. HTML5 and CSS3 permit designers to add more complicated effects and animation to site without excessive use of code, or adding to the loading time needed for the page to come up on screen.

Among the new tricks on the ability to rotate different backgrounds, place shadows around text or boxes, creating rounding corners and other effects.

Decreasing reliance on SEO

One of the more surprising web design trends among site creators has been a growing move towards utilizing PPC, social media, video, and other non-SEO reliant means of generating traffic.

Sites are expected to modify their designs towards having a more natural feel and word structure, compared to the artificial approaches to optimizing content and keywords that Google has frowned upon, as reflected in its most recent changes to its ranking algorithm. As a result, webmasters will be turning to methods less focused on ranking the site in order to generate targeted visitors.

Finally, web design trends will continue to find webmasters attempting to find ways to load sites faster, by using lower resolution images, simple scripts, or other necessary steps. The need to retain visitors to websites upon the initial visit is seen to be increasingly crucial, as a first step toward getting the visitor to like the site, so designers are expected to be more cognizant of speeding up the loading process.


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