The logo creative brief is a suite of questions that the web designer asks the customer. The questions asked pertain to the background of the company or brand. The logo creative brief also seeks to answer questions related to the customers’s design preferences. It targets to establish a persona for the brand, on the basis of which, the logo can then be designed.
Getting the best creative logos right is about 80% of the work done. It sets the tone for the tangibles : the shapes, the typeface, the colors, which come together to create the creative logo.
The time you spend filling in a detailed logo creative brief, now, will save thousand times that amount and a lot more money later. If you can’t articulate it about your creative logo, how you expect a designer to create it?
Although history shows that almost all eventually change their logos; and probably not because they were bad briefs.
Here are some examples:
01. Ford Creative Logo
02. Mercedes Creative Logo
03. Pepsi Creative Logo
04. FireFox Creative Logo
05. MasterCard Creative Logo
06. Volkswagen Creative Logo
07. Microsoft Creative Logo
08. Kodak Creative Logo
09. Google Creative Logo
10. Canon Creative Logo
11. IBM Creative Logo
12. Nike Creative Logo
13. BMW Creative Logo
14. Xerox Creative Logo
15. Shell Creative Logo
16. Apple Creative Logo
Enjoy! And always try to describe clearly the logo creative brief!
LINKS
