If it comes to design, website design in more specific, there are few important key roles, from general plan, layouting, to design and build. We already familiar with the saying that content is a king and another important part and one thing not to forget is an identity that include name and brand which usually represents by the form of a Logo as a trademark for each identification. This is become more important in Business with a Company as their platform and wants to be recognized by many peoples and to show their image of credibility. Usually the brand and logo will become more famous and recognizable along with the growth of the company itself. Everyone will know google when we saw their G logo and think Apple products when we see an Apple logo, both are only a few examples on how important is a Logo.
And when it comes to creating a company logo, there are certain rules a good designer will follow. The logo should distinguish a company from its competitors. It should use colours and fonts that reflect the tone of the company or the feeling the company wants to elicit from potential clients. It should be simple, avoiding any unnecessary or distracting elements. It should be so versatile that it can be recognized when it is printed in a single colour, on its side, or in any size from miniscule to giant. It should avoid being overly trendy, so that it can last throughout the ages. Perhaps most importantly, the logo should be memorable. People should be able to recognize the company’s logo even if its name isn’t included or is obscured.
Even with all of those rules, great designers can come up with amazingly creative logos. In fact, the restrictions force designers to think carefully about how they can express the purpose of the company in a meaningful way, which leads to some very creative logos. The best logos can have a retro feel, be expressive and exciting or even feature funny visual puns. They can give a sense of what the company does – or the attitude that have towards what they do – with just an illustration and a well-chosen font. The end result is a logo that, through its creativity, makes people feel eager to work with that company.
Check out the showcase below to see some great examples of these clever, creative logos, some are simple enough and some are more complex but in the end, all are comes with their self identity and that is the rule of thumb for creating a Logo.
Wiesinger Music Piano Service
ICC Cricket World Cup 2011
Deep Six Brewing Company
The Happy Pixel
Padstow Kitchen Garden
Are there any examples of beautifully designed, clever and creative logos that you’ve found that you think deserve a mention? Please do let us know in the comments.
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